Map geographic coverage of partners in any given region
Monitor your sales organisations
Let partners update on sales leads and enable you to prioritise support
Understand and segment the market effectively
Provide assets to support in the joint promotion of products and services
Provide access to the right tools and resources needed to market products consistently and effectively
Seed the market and allow partners to purchase products at discount
Run programmes to stimulate sales and reward individual performance
Rank partners based on hard data not hunches and get statistical evidence to justify future investments
Manage and report against funds used to drive market activity
Run target-based incentive programmes to drive sales
Manage, track and process special pricing requests
Manage and track sales and technical certification programmes
Deliver, track and report on sales and marketing messages sent directly to partners
Give partners leads from your central demand generation activity
Whether you have a reseller channel, franchise network, agency model or dealerships you need to be able to monitor and evaluate the indirect sales process at every point. Although the channel lowers your distribution costs and expands your market coverage, it still requires a structured analytical approach to deliver the strongest return.
CHANNEL360® is an enterprise-class, cloud-based system that supports the sales, marketing, finance and operations of businesses that use an indirect route to market. Comprising a range of software modules and outsourced services, CHANNEL360® is a uniquely integrated approach to Partner Relationship Management (PRM).
CHANNEL360® helps you:
CHANNEL360® comprises a range of optional modules, built on a central data and financial reporting hub, which you can combine to tailor to your business needs. Taken together, it has everything you’re likely to need to engage and empower the channel.
You can enhance your CHANNEL360® deployment through our expert solutions team, on hand to provide guidance and/or execution around your sales, marketing and operations.
Our comprehensive service capability includes:
Provision of inside, field-based sales representatives and account management services.
Delivering a full range of digital, print marketing and event management.
Support in the management of funds, claims, and providing business analytics.
Focus support on profitable partners and get a better return on investment on sales and marketing allocations.
Increase partner engagement, competence and loyalty through better relationship management.
Manage fewer systems with complete integration and improve internal productivity and efficiency.
Aggregate customer sales data and receive a completely clear view on investment and return.
Deploy pre-configured modules on well-known platforms without significant capital outlay. Enjoy affordable, predictable charges without lengthy contractual obligations.